The business model sums up the organisational and market action choices made by a company in order to create value.
In this sense, it is a direct application of the strategy: the definition of the business model allows essential decisions to be made in terms of the allocation of resources and the level of risk.
Once we have identified the current and potential market opportunities, we support the customer in the design and/or innovation of their business model, through a consulting process based on four central questions.